Case studies
Don't take our word for it.
Look at the numbers.
Each study follows the same structure: what was actually wrong, what we changed, in what order, and what moved as a result. Including the parts that took longer than we expected.
7 studies · filter by discipline below
All case studies
Health & Wellness
Northstar Nutrition
Rebuilding a supplement catalogue around contribution margin
+126%
Revenue
-31%
TACoS
+24%
Conversion rate
Home & Garden
Verdell Home
A conversion problem that looked like a traffic problem
+41%
Conversion rate
+18%
Click-through rate
-9%
Return rate
Household
Harbour Supply
Recovering organic rank after a six-week stockout
+88%
Organic sessions
97%
In-stock rate
+52%
Organic share of sales
Beauty & Personal Care
Mirabel Beauty
Building demand for a brand nobody was searching for
+64%
New-to-brand orders
+2.1x
Branded search volume
+29%
Conversion rate
Sports & Fitness
Ovis Sport
Cutting wasted spend without cutting growth
-28%
Wasted ad spend
+37%
Ad-attributed sales
3.4x
Return on ad spend
Food & Beverage
Calder & Co.
Finding the margin hiding in the fee schedule
+6.3pt
Contribution margin
-42%
Storage fees
100%
Reconciliation
Pet
Rill Pet Co.
Getting a suppressed catalogue back online
31%
Catalogue restored
-64%
Response time
0
Open policy notices
Demonstration content. These case studies are original writing created to show the structure and depth of a real engagement write-up. The brands, quotes and figures are fictional placeholders and must be replaced with verified, client-approved material before launch.
Filtered
PPC
Health & Wellness
Northstar Nutrition
Rebuilding a supplement catalogue around contribution margin
+126%
Revenue
-31%
TACoS
+24%
Conversion rate
Sports & Fitness
Ovis Sport
Cutting wasted spend without cutting growth
-28%
Wasted ad spend
+37%
Ad-attributed sales
3.4x
Return on ad spend
Filtered
SEO
Health & Wellness
Northstar Nutrition
Rebuilding a supplement catalogue around contribution margin
+126%
Revenue
-31%
TACoS
+24%
Conversion rate
Household
Harbour Supply
Recovering organic rank after a six-week stockout
+88%
Organic sessions
97%
In-stock rate
+52%
Organic share of sales
Filtered
Listings
Home & Garden
Verdell Home
A conversion problem that looked like a traffic problem
+41%
Conversion rate
+18%
Click-through rate
-9%
Return rate
Beauty & Personal Care
Mirabel Beauty
Building demand for a brand nobody was searching for
+64%
New-to-brand orders
+2.1x
Branded search volume
+29%
Conversion rate
Filtered
Creative
Home & Garden
Verdell Home
A conversion problem that looked like a traffic problem
+41%
Conversion rate
+18%
Click-through rate
-9%
Return rate
Beauty & Personal Care
Mirabel Beauty
Building demand for a brand nobody was searching for
+64%
New-to-brand orders
+2.1x
Branded search volume
+29%
Conversion rate
Filtered
Management
Health & Wellness
Northstar Nutrition
Rebuilding a supplement catalogue around contribution margin
+126%
Revenue
-31%
TACoS
+24%
Conversion rate
Home & Garden
Verdell Home
A conversion problem that looked like a traffic problem
+41%
Conversion rate
+18%
Click-through rate
-9%
Return rate
Household
Harbour Supply
Recovering organic rank after a six-week stockout
+88%
Organic sessions
97%
In-stock rate
+52%
Organic share of sales
Food & Beverage
Calder & Co.
Finding the margin hiding in the fee schedule
+6.3pt
Contribution margin
-42%
Storage fees
100%
Reconciliation
Pet
Rill Pet Co.
Getting a suppressed catalogue back online
31%
Catalogue restored
-64%
Response time
0
Open policy notices
Filtered
DSP
Beauty & Personal Care
Mirabel Beauty
Building demand for a brand nobody was searching for
+64%
New-to-brand orders
+2.1x
Branded search volume
+29%
Conversion rate
Sports & Fitness
Ovis Sport
Cutting wasted spend without cutting growth
-28%
Wasted ad spend
+37%
Ad-attributed sales
3.4x
Return on ad spend
Filtered
Operations
Household
Harbour Supply
Recovering organic rank after a six-week stockout
+88%
Organic sessions
97%
In-stock rate
+52%
Organic share of sales
Food & Beverage
Calder & Co.
Finding the margin hiding in the fee schedule
+6.3pt
Contribution margin
-42%
Storage fees
100%
Reconciliation
Pet
Rill Pet Co.
Getting a suppressed catalogue back online
31%
Catalogue restored
-64%
Response time
0
Open policy notices
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