Results
The numbers, and what produced them.
A metric with no definition is a decoration. Every figure on this page names the service behind it, the period it covers and the basis on which it is calculated.
Aggregate
Across the book of business.
+148%
Average revenue growth
Across engagements of 12 months or longer
[BASIS: e.g. median trailing-12-month net revenue vs the 12 months before engagement, n = X accounts]
+36%
Conversion improvement
Unit session percentage on optimised SKUs
[BASIS: e.g. median change in unit session percentage on SKUs completing a full listing rebuild, n = X SKUs]
-28%
Wasted advertising spend
Spend on search terms with no conversions
[BASIS: e.g. median reduction in spend on zero-conversion search terms over 6 months, n = X accounts]
3.4x
Return on ad spend
Trailing 90-day blended ROAS
[BASIS: e.g. median blended ROAS across active accounts, trailing 90 days]
Illustrative figures. Values and bases are placeholders demonstrating how a defensible results page is structured. Replace both with audited numbers and real calculation methods before launch.
By engagement
Every result on file.
+126%
Revenue
Rebuilding a supplement catalogue around contribution margin
- Industry
- Health & Wellness
- Services
- PPC, SEO, Management
+41%
Conversion rate
A conversion problem that looked like a traffic problem
- Industry
- Home & Garden
- Services
- Listings, Creative, Management
+88%
Organic sessions
Recovering organic rank after a six-week stockout
- Industry
- Household
- Services
- SEO, Operations, Management
+64%
New-to-brand orders
Building demand for a brand nobody was searching for
- Industry
- Beauty & Personal Care
- Services
- Creative, DSP, Listings
-28%
Wasted ad spend
Cutting wasted spend without cutting growth
- Industry
- Sports & Fitness
- Services
- PPC, DSP
+6.3pt
Contribution margin
Finding the margin hiding in the fee schedule
- Industry
- Food & Beverage
- Services
- Operations, Management
31%
Catalogue restored
Getting a suppressed catalogue back online
- Industry
- Pet
- Services
- Operations, Management
Discipline
PPC
2 engagements where this was a primary workstream.
+126%
Revenue
Rebuilding a supplement catalogue around contribution margin
-28%
Wasted ad spend
Cutting wasted spend without cutting growth
Discipline
SEO
2 engagements where this was a primary workstream.
+126%
Revenue
Rebuilding a supplement catalogue around contribution margin
+88%
Organic sessions
Recovering organic rank after a six-week stockout
Discipline
Listings
2 engagements where this was a primary workstream.
+41%
Conversion rate
A conversion problem that looked like a traffic problem
+64%
New-to-brand orders
Building demand for a brand nobody was searching for
Discipline
Creative
2 engagements where this was a primary workstream.
+41%
Conversion rate
A conversion problem that looked like a traffic problem
+64%
New-to-brand orders
Building demand for a brand nobody was searching for
Discipline
Management
5 engagements where this was a primary workstream.
+126%
Revenue
Rebuilding a supplement catalogue around contribution margin
+41%
Conversion rate
A conversion problem that looked like a traffic problem
+88%
Organic sessions
Recovering organic rank after a six-week stockout
+6.3pt
Contribution margin
Finding the margin hiding in the fee schedule
31%
Catalogue restored
Getting a suppressed catalogue back online
Discipline
DSP
2 engagements where this was a primary workstream.
+64%
New-to-brand orders
Building demand for a brand nobody was searching for
-28%
Wasted ad spend
Cutting wasted spend without cutting growth
Discipline
Operations
3 engagements where this was a primary workstream.
+88%
Organic sessions
Recovering organic rank after a six-week stockout
+6.3pt
Contribution margin
Finding the margin hiding in the fee schedule
31%
Catalogue restored
Getting a suppressed catalogue back online
In their words
What the numbers felt like from the inside.
The first thing they did was tell us which of our products were losing money. Nobody in four years had shown us that. The advertising work came second.
[CLIENT NAME]
[JOB TITLE], Northstar Nutrition
5.0
We assumed we needed more budget. It turned out we needed different photographs. The conversion rate moved before the spend did.
[CLIENT NAME]
[JOB TITLE], Verdell Home
5.0
Every week there is a one-page summary written by a person, not a dashboard export. It says what changed and what they are doing about it. That is the whole difference.
[CLIENT NAME]
[JOB TITLE], Calder & Co.
5.0
Want a number like these on your account?
The audit is where we find out whether that's realistic. It's written, it's free, and it tells you what we'd do first — including when the honest answer is that you don't need an agency yet.