Amazon· Growth & Management
Full Amazon account management, owned end to end.
Every workstream on this page, run by one team against one plan — with a single weekly review where advertising, content, operations and analytics look at the same numbers.
Overview
Full Amazon Account Management, in plain terms.
Separate vendors optimise separate metrics. The advertising agency reports ACoS, the creative studio reports delivery, the operations contractor reports tickets closed, and nobody is accountable for the number that pays your salaries.
Full management removes the translation layer. One strategist owns the plan, the specialists executing it sit in the same weekly review, and the reporting reconciles to settlement rather than to whichever dashboard flatters the work.
What this service includes
The work itself.
Strategy and quarterly planning
A written growth plan with sequenced priorities, forecast and profitability targets, revisited quarterly rather than assumed annually.
Monthly Reporting
A written monthly deep-dive alongside the weekly note: what moved, what we changed, what we got wrong, and what happens next — reconciled to settlement data.
Advertising management
Full PPC and, where it applies, DSP management across every campaign type, governed against contribution margin.
Content and creative programme
Listing optimization, A+ Content, storefront and imagery run as an ongoing programme rather than a one-off project.
Inventory and operations
Cover forecasting, restock planning, reimbursement recovery and returns analysis, linked to advertising pacing.
Account health ownership
Daily monitoring, notification triage and case management, with escalation paths agreed in advance.
Who this is for
Where this earns its fee.
- Brands where Amazon is significant enough to need an owner rather than a contractor.
- Teams currently coordinating three or four vendors and reconciling their reports by hand.
- Founders who are personally the integration layer between agencies and want that time back.
- Accounts where the individual workstreams are fine but the whole is underperforming.
Our process
How we run full amazon account management
01
Diagnose
Full audit across every surface: performance, catalogue, advertising, rank, margin, inventory and account health.
02
Build
A written plan with sequence, ownership and cost attached — delivered before execution starts.
03
Optimize
Weekly cycles across all workstreams, every change logged against its target metric.
04
Scale
Expansion into proven products, terms, placements and marketplaces, following evidence rather than ambition.
Why this matters
What it changes commercially.
Amazon rewards integration and punishes coordination gaps. A content change that nobody tells the advertising team about, an inventory decision the strategist never saw — these are where accounts quietly lose money, and no individual vendor is at fault.
Single ownership also changes the conversation. When one team is accountable for contribution margin, the argument about whose metric matters most stops, and the weekly review becomes about decisions instead of attribution.
What we optimize
The metrics this is judged on.
Agreed before work starts, so nobody gets to pick a flattering one afterwards.
- Contribution margin
- The objective. Everything else in the account is a lever on this.
- Blended TACoS
- Whether growth is being bought or built.
- Organic share of sales
- Whether the account is becoming less dependent on paid traffic over time.
- Account health standing
- The downside metric. Protecting it protects everything above.
Bellwether Signal
Updated 06:00 daily
Revenue
$412k
+18.4%
Profit
$95k
+26.1%
ROAS
4.1x
+0.7x
ACoS
24.6%
−4.2 pts
Revenue vs ad spend
Ad spend by week
Organic sales
57%
+9 pts
Inventory days
48
Cover healthy
Open alerts
2
Both triaged
Illustrative view of the reporting layer. Figures shown are sample data.
Proof
Relevant results
Health & Wellness
Northstar Nutrition
Rebuilding a supplement catalogue around contribution margin
+126%
Revenue
-31%
TACoS
+24%
Conversion rate
Food & Beverage
Calder & Co.
Finding the margin hiding in the fee schedule
+6.3pt
Contribution margin
-42%
Storage fees
100%
Reconciliation
Sports & Fitness
Ovis Sport
Cutting wasted spend without cutting growth
-28%
Wasted ad spend
+37%
Ad-attributed sales
3.4x
Return on ad spend
Demonstration case studies. Brands, quotes and figures are placeholders pending verified client data.
Questions
Full Amazon Account Management FAQ
Pricing, contracts and onboarding are answered on the full FAQ page.
What does full account management cost?
A monthly retainer scaled to catalogue size, ad spend and scope, sometimes with a performance component against an agreed baseline. We publish ranges on the first call rather than after three meetings.
Is there a minimum size?
No hard floor, but full management tends to make commercial sense above [MINIMUM MONTHLY REVENUE] in monthly Amazon sales. Below that a single workstream is usually a better use of budget, and we will say so.
How often will we actually speak?
A weekly written review and a scheduled call, plus a shared channel for anything that cannot wait. Your strategist is a person you can message, not a ticket queue.
Related services
- Amazon PPC ManagementFull advertising management across every ad type
- Amazon Listing OptimizationRebuilding detail pages against the objections that lose the sale
- FBA Inventory ManagementCover forecasting tied to advertising pacing
- Account Health ManagementDaily monitoring of the metrics that suspend accounts
Back to all Amazon services, or see every marketplace we work on. You can also browse the results archive or request a free audit.
Let's build your growth plan.
Start with a free audit focused on full amazon account management. You'll get a written read on what's working, what isn't, and what we'd change first — whether or not you hire us.